Privacy Policy

1. Introduction

Pulse Digital Media ("we," "us," or "our") operates PulseAds Manager, an ad campaign management platform that integrates with the TikTok Marketing API. This Privacy Policy explains how we collect, use, store, and protect your information when you use our service.

By accessing or using PulseAds Manager, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our service.

2. Information We Collect

We collect the following categories of information:

2.1 Account Information

• Your name, email address, and authentication credentials
• TikTok ad account identifiers and advertiser information
• Organization and billing details you provide

2.2 Campaign and Ad Data

• Campaign configurations, ad group settings, and ad creative metadata
• Creative assets you upload (images, videos, ad copy) for management through our platform
• Targeting parameters and audience selections
• Budget and scheduling information

2.3 Performance Metrics

• Impressions, clicks, conversions, and cost data retrieved from TikTok's Marketing API
• Engagement rates, spend summaries, and reporting analytics
• Historical performance data for trend analysis

2.4 Technical Information

• Browser type, device information, and IP address
• Usage logs, access times, and pages viewed
• Cookies and similar technologies for session management

3. How We Use Your Information

We use the information we collect for the following purposes:

• To display campaign analytics and performance dashboards
• To manage, create, edit, and optimize your TikTok ad campaigns
• To upload and manage creative assets on your behalf through TikTok's Marketing API
• To generate reports and performance insights
• To authenticate your identity and maintain your account security
• To provide customer support and respond to inquiries
• To improve our platform, fix bugs, and develop new features
• To comply with legal obligations

4. Data Storage and Security

We store your data on secure servers with industry-standard encryption both in transit (TLS 1.2+) and at rest. Access to personal data is restricted to authorized personnel who need it to operate, develop, or improve our service.

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include access controls, encryption, regular security assessments, and secure development practices.

While we take reasonable steps to protect your data, no method of electronic storage or transmission is completely secure. We cannot guarantee absolute security.

5. Third-Party Services

5.1 TikTok Marketing API

PulseAds Manager integrates with TikTok's Marketing API to retrieve and manage your advertising data. When you connect your TikTok ad account, we access your campaign data, performance metrics, and creative assets as authorized by TikTok's platform and your granted permissions. Your use of TikTok's services is also subject to TikTok's Privacy Policy.

5.2 Other Service Providers

We may use third-party service providers for hosting, analytics, error tracking, and payment processing. These providers are contractually obligated to protect your data and use it only for the services they provide to us.

6. Data Sharing and Disclosure

We do not sell your personal information. We may share your data only in the following circumstances:

• With TikTok, as necessary to provide campaign management services through their Marketing API
• With service providers who assist in operating our platform, under strict confidentiality agreements
• When required by law, court order, or governmental regulation
• To protect the rights, safety, or property of Pulse Digital Media, our users, or the public
• In connection with a merger, acquisition, or sale of assets, with prior notice to you

7. Data Retention

We retain your data for as long as your account is active or as needed to provide our services. Campaign performance data is retained for up to 24 months after your last login to support historical reporting. You may request earlier deletion at any time (see Section 8 below).

When data is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data, subject to legal retention requirements
• Data Portability: Request your data in a structured, machine-readable format
• Restriction: Request restriction of processing in certain circumstances
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at privacy@pulsedigitalmedia.com. We will respond to your request within 30 days.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to maintain your session, remember your preferences, and understand how you use our platform. You can control cookie settings through your browser. Disabling cookies may limit certain features of PulseAds Manager.

10. Children's Privacy

PulseAds Manager is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 18, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of PulseAds Manager after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us at: